Are luxury hotels becoming visual arts spaces?
Art has been a part of the hospitality industry for a very long time. Hoteliers often had to follow creative strategies to make the hotel stand out. By placing interesting and eye-catching artwork throughout the hotel, they offered their clients an exceptional experience.
The artwork helps to create a hotel identity and provides a great aesthetic experience by creating an inspiring and stimulating atmosphere. While smaller accommodation options favor cost-effectiveness and basic amenities, the artwork is almost integral to luxury, boutique and design hotels.
The need for art
Works of art are portrayals of society because they were both functional and symbolic elements. While some may say that art shows their ethnic sophistication, for some it may be a more individualistic expression. As a functional element, artwork is used for psychological and therapeutic purposes, for social causes, and even as a way of communication. Personally, they associate people with their roots or the broader human condition. The artwork also arouses curiosity, interest and an extraordinary experience.
Hotel style uplift through artwork
Hotel art is often done by hoteliers themselves when creating art, and for this reason it often reflects their values, creativity and the theme they associate. There is a separate budget for this and, although investment in art is limited, this has led to different types of marketing strategies for hoteliers.
The use of paintings, sculptures or creative objects in hotels is, of course, an effective way to update your appearance without investing in structural changes that may prove to be more expensive and time consuming. Experienced hoteliers often say that simply changing the color of the walls or adjusting the furniture can visually expand the room, even on the feet. In fact, rooms framed by famous painters are more expensive than others.
Integration of artistic communities and galleries into hotels
For famous luxury hotels, the artist community usually helps create new and exciting artwork. It helps hotels keep up with the latest trends and artists get canvas to show off their talents. It is a cooperation that benefits both parties. As Paul Morris, famed director of many international art fairs, including the Arms Exhibition in New York, quoted, “Hotels can't really get off the wall with calendula prints. Therefore, they need to get involved in art communities. help."
Independent art consultants and interior designers are also known as frequent collaborators for hotels. Not only do they help define the appearance of wealth, they also bring art from the best talent to the arts and buy it at a very low cost. With the help of interior designers and consultants, hoteliers can reach new heights of creativity.
Hotels featuring perfectly integrated art
Nowadays, art has become a key element of the hotel, not just the decorative or its design. That's why hoteliers are inspired to think outside the window and create curatorial art in the most unique and unexpected ways.
Let's say a typical room at the Thompson LES Hotel in Manhattan, featuring luxurious loft concrete columns and floor-to-ceiling windows. But what really catches your attention in the room is the artwork that hangs over the bed. It is a giant light box inside with a photo of a tree from photographer Lee Friedlander's "Apples and Olives" series. With its unique installation, it also perfectly complements the organic living environment.
Over the past decade, hotels such as Wynn Las Vegas, Chambers in Minneapolis, Sagamore on Miami Beach and the Grand Bohemian Hotel in Orlando have displayed extensive art collections. The refurbishment at Gramercy Park features highly skilled artwork. In fact, the Museum of Contemporary Art is known to have taken a tour group to the hotel. I would definitely call it a tribute!
Abstract artist Lynette Shaw painted a series of eight quiet, eight-foot-sized canvases for the lobby and restaurant of the Wyvern Hotel in Las Vegas. Today, the artwork is the most attractive quality of the hotel. Other hotels with renowned artwork are the Ace Hotel in New York, which has four art-oriented properties. New York-based Pod Hotel also features frameless art. Artist J.M. Rizzi painted city scenes and abstract figures right on the walls and hallways of the lobby.
Most hotels order and collect art that highlights city elements inside the hotels. In some cases, they create a picture of a rapidly developing neighborhood. For example, in South Miami, owner Michael Achenbaum commissioned London-based multimedia artist Deborah Anderson to shoot some of the region's Art Deco architecture, as well as photos of tattooed models with '50s hair and clothes. The photographer eventually compiled 300 photos that were made into 2,800 prints that will be hung over Gansevoort South.
Art in Indian Hotels
If you are wondering where India seeks to incorporate art into the hospitality industry, we have some great examples of this. And why not! Indians have a reputation for being artistically inclined, and we have some of the most beautiful examples of architecture in the world. There is absolutely no way we would be left alone, displaying artistic talent on the walls of our hotels.
Take Falaknuma Palace in Hyderabad, for example. In a land renowned for its creative Nizams sensibility, the hotel rightly values its heritage and heritage. Falaknuma frescoed ceilings, carved furniture and Venetian chandeliers are ecstatic participants. The hotel library is a replica of Windsor Castle in the United Kingdom and holds 6,000 books. You are free to take a guided tour of the Falaknuma Palace with a hotel historian who will guide you on your return journey as he tells you stories from days gone by.
Another name that comes to mind is ITC Maurya in the Indian capital. As soon as you enter the hotel lobby, you are greeted by the stunning visuals of Krishen Hana's "Great Procession" – a rich depiction of life in India. But your artistic experience does not stop there. There are other exemplary works scattered around the hotel, including a painting of Tyeb Mehta in the Taurus Landscape and AR Ramachandran's Ashoka after the Kalinga War, a sculpture engraved with Ashoka prewar inscriptions in Devanagri.
Great art exhibitions in hotels don’t stop there. It is significant to their identity and presence. In fact, artists think their paintings can be hung on famous hotel chains. The artistic advantage of hotels is what makes them the most sought after place for people to spend their holidays. In most cases, it forms an integral part of the memories that the traveler carries with them when leaving the hotel.